Leveraging Native Wisdom to Elevate Your Brand’s Success in China
Who am I
I’m Lois Cao
a Dedicated Brand Strategist
with a focus on China
12 years in Brand Strategy
230% sales growth in 3 years
Focus on Consumer Goods
Brand Positioning Expert
Strategic Consulting Background
My superpower is identifying faster, cheaper, and more efficient ways for brands to enter the Chinese market and achieve robust growth. My passion is assisting global brands in finding their unique positioning in the competitive Chinese market. What I do is help your brand get chosen in China.
What’s Different
Think Global, Act Local
China is a unique market with different social media, eCommerce ecosystem, language and culture. Moreover, China’s vast land and rapid economic growth over the last 30 years have created diverse consumer habits across regions, ages, and income levels.
As a native Chinese, I have to admit it’s not easy to understand this market inside out after working in brand strategy for over ten years. In order to make a brand to be seen and selected by Chinese consumers, it's important to use native wisdom to communicate with local audience. That’s where I come in.
My Services
What I Can Do for You
Here you’ll find all my services that can help you navigate the market, understand consumers, gain a strategy and communicate with local consumers.
Industry Trends
Competitive Landscape
Customer Insights
Pricing Research
Culture Factors
Market Opportunities
Research
Market Entry Strategy
Brand Positioning
Digital Marketing Strategy
eCommerce Strategy
Pricing Strategy
Business Plans
Strategy
Social Media Management (WeChat, RED, Douyin)
Social Campaign
Social eCommerce Audit
Traditional eCommerce Audit
Product page copywriting
Copywriting
Marketing
My Approach
Harnessing Chinese Wisdom, Seizing Opportunities Within
Opportune Time, Geographic Advantage, and Unity of the People
天时 · 地利 · 人和
1. Opportune Time 天时
“Follow the trend”
From industry trends and policy impacts to major Chinese festivals and marketing opportunities, I’ll help you find the most effective and advantageous rhythm and path for brand development.
2. Geographic Advantage 地利
“Know yourself as well as your enemy “
By deeply researching your main competitors in the Chinese market, including brand positioning, product structure, sales channels, marketing methods, and consumer perceptions, we can identify your advantageous position and market strategy in this market.
3. Unity of the people 人和
“Say NO to culture shock”
By analyzing the unique consumption behavior trends of Chinese consumers and combining the consumption habits and cultural characteristics of different regions, we will develop an effective localization strategy to make your brand the choice in the Chinese market.
My mission is you
You want to lead in the Chinese market. You want to understand the culture, outsmart local competitors, and establish your brand. You are not happy just to enter China. You want to succeed and expand. You want to connect with Chinese consumers. Delight them. Engage them. Empower them. You want to have a strong community of brand advocates in China who will fuel your brand’s growth. That’s why I am here.
Brands I've partnered with
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![Partner Brands-Rat & Boa-China Market Entry]()
Rat & Boa
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![Partner Brands-Novation-China Social media]()
Novation
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![Partner Brands-Nakao Alumi-China Market Entry]()
Nakao Alumi
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![Partner Brands-Ishizawa-China eCommerce and Social marketing]()
Ishizawa
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![Partner Brands-L]()
LOMI
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![Partner Brands-Birkenhof Brennerei-China Market Entry Strategy]()
Birkenhof Brennerei
The Real Voice of My Clients
“This is absolutely the best consulting and delivery services you can get. Lois has amazing experience and knowledge that helps with not only a brand’s execution details but she’s able to help think from a professional and strategic point of view to plan actions. really great experience working together.”
— Michelin restaurant kitchenware brand
“Lois is the most insightful person I’ve ever met. She has a deep understanding of branding and marketing. Good communication and responsiveness. She also always over-delivered. The value of work she delivered is beyond our expectation.”
— UK Premium Fashion Brand
“Lois is a seasoned digital marketer who is very clear in her approach. Snappy, knowledgeable, and efficient. She always delivered on time and communicated transparently and clearly. We highly recommend working with her. Especially if you want to enter the Chinese market, Lois is ideally equipped to guide you.”
— Global eCommerce Solution Provider
Let’s Have a Talk
If you’re interested in having a free 30-minute phone call with me to discuss your expectations or confusion about the Chinese market, please don’t hesitate to let me know.