China Market Entry, without
Expensive Guesswork
I help premium global brands figure out THREE THINGS:
where to start, what to avoid, and how to win.
Who am I
I'm Luyi.
I make your brand
the obvious choice in China.
You want a clear, confident path into China — not another report that gathers dust. You want to know where the real opportunities are, what the local competitors already know, and how to connect with consumers who think and buy differently.
I give you that clarity. My edge is a strategy background built at one of China's top consultancies, combined with ground-level instinct from working across 15 provinces. I don't just map the market from above. I've walked it.
✦ 15 years helping brands succeed in China
✦ 230% sales growth achieved in 3 years
✦ Expertise across consumer electronics & beauty
✦ Brand positioning & market entry specialist
✦ Top-tier strategy consulting background
My Services
What I Can Do for You
China Market Snapshot
“Is China worth my next step?”
A quick, focused assessment for brands testing the waters. I'll scan your category's opportunity, benchmark your closest competitors, and give you a clear verdict — should you keep going, or walk away?
For brands curious about China but not yet committed.
China Market Diagnostic
“What's my real position in this market ?”
A systematic deep dive into your brand's current standing in China — perception, competitors, consumers, channels, and pricing. You'll walk away with a clear picture of your position and a 90-day action plan.
For brands preparing to enter, or already operating but not seeing results.
China Strategy Blueprint
“How do we actually make this happen?”
Your full strategic roadmap, built on insights from the earlier stages. I'll define your positioning, product, pricing, content, channels, launch plan, and 12-month KPIs. This is the plan you take to your team and say: this is how we win.
For brands ready to invest in a full strategic plan.
Strategic Advisory
“We're already in China. Are we on track?”
Ongoing guidance for brands already operating. I'm your external sounding board — keeping a clear eye on the direction, not the daily tasks.
For brands already operating in China.
Trusted across Categories
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![Meridian Audio]()
Meridian Audio
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![Partner Brands-Rat & Boa-China Market Entry]()
Rat & Boa
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![Partner Brands-Novation-China Social media]()
Novation
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![Partner Brands-Nakao Alumi-China Market Entry]()
Nakao Alumi
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![Partner Brands-Ishizawa-China eCommerce and Social marketing]()
Ishizawa
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![Partner Brands-L]()
LOMI
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![Partner Brands-Birkenhof Brennerei-China Market Entry Strategy]()
Birkenhof Brennerei
The Real Voice of My Clients
“This is absolutely the best consulting and delivery services you can get. Luyi has amazing experience and knowledge that helps with not only a brand’s execution details but she’s able to help think from a professional and strategic point of view to plan actions. really great experience working together.”
— Michelin restaurant kitchenware brand
“Luyi is the most insightful person I’ve ever met. She has a deep understanding of branding and marketing. Good communication and responsiveness. She also always over-delivered. The value of work she delivered is beyond our expectation.”
— UK Premium Fashion Brand
“Luyi is a seasoned digital marketer who is very clear in her approach. Snappy, knowledgeable, and efficient. She always delivered on time and communicated transparently and clearly. We highly recommend working with her. Especially if you want to enter the Chinese market, Luyi is ideally equipped to guide you.”
— Global eCommerce Solution Provider
Let’s Talk
The best way to start is a 15-minute call.
You tell me about your brand and your ambitions for China.
I'll tell you if — and how — I can help.
No pitch. No pressure. Just a conversation.
