China Market Entry, without
Expensive Guesswork
I help premium global brands figure out THREE THINGS:
where to start, what to avoid, and how to win.
Who am I
I'm Luyi.
I make your brand
the obvious choice in China.
You want a clear, confident path into China — not another report that gathers dust. You want to know where the real opportunities are, what the local competitors already know, and how to connect with consumers who think and buy differently.
I give you that clarity. My edge is a strategy background built at one of China's top consultancies, combined with ground-level instinct from working across 15 provinces. I don't just map the market from above. I've walked it.
✦ 15 years helping brands succeed in China
✦ 230% sales growth achieved in 3 years
✦ Expertise across consumer electronics & beauty
✦ Brand positioning & market entry specialist
✦ Top-tier strategy consulting background
My Services
What I Can Do for You
Here you’ll find all my services that can help you navigate the market, understand consumers, gain a strategy and communicate with local consumers.
Industry Trends
Competitive Landscape
Customer Insights
Pricing Research
Culture Factors
Market Opportunities
Research
Market Entry Strategy
Brand Positioning
Digital Marketing Strategy
eCommerce Strategy
Pricing Strategy
Business Plans
Strategy
Social Media Management (WeChat, RED, Douyin)
Social Campaign
Social eCommerce Audit
Traditional eCommerce Audit
Product page copywriting
Copywriting
Marketing
Brands I've partnered with
-
![Partner Brands-Rat & Boa-China Market Entry]()
Rat & Boa
-
![Partner Brands-Novation-China Social media]()
Novation
-
![Partner Brands-Nakao Alumi-China Market Entry]()
Nakao Alumi
-
![Partner Brands-Ishizawa-China eCommerce and Social marketing]()
Ishizawa
-
![Partner Brands-L]()
LOMI
-
![Partner Brands-Birkenhof Brennerei-China Market Entry Strategy]()
Birkenhof Brennerei
The Real Voice of My Clients
“This is absolutely the best consulting and delivery services you can get. Lois has amazing experience and knowledge that helps with not only a brand’s execution details but she’s able to help think from a professional and strategic point of view to plan actions. really great experience working together.”
— Michelin restaurant kitchenware brand
“Lois is the most insightful person I’ve ever met. She has a deep understanding of branding and marketing. Good communication and responsiveness. She also always over-delivered. The value of work she delivered is beyond our expectation.”
— UK Premium Fashion Brand
“Lois is a seasoned digital marketer who is very clear in her approach. Snappy, knowledgeable, and efficient. She always delivered on time and communicated transparently and clearly. We highly recommend working with her. Especially if you want to enter the Chinese market, Lois is ideally equipped to guide you.”
— Global eCommerce Solution Provider
Let’s Have a Talk
If you’re interested in having a free 30-minute phone call with me to discuss your expectations or confusion about the Chinese market, please don’t hesitate to let me know.